Maex and Martin both bring deep performance and analytics expertise as Mediabrands positions all units to better help clients drive marketing transformation through data IPG Mediabrands named performance marketing expert Dimitri Maex as Global CEO of Initiative, its full-service global brand, and appointed Jarrod Martin, an experienced data and analytics leader, as Global CEO of
Comscore, iSpot and VideoAmp will measure identical campaigns as Discovery merger looms WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot
The partnership will kick off later this month with a Media Immersion Day event, which is open to all HBCU students and recent grads. A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick
A new trending insights dashboard will help the agency group’s clients get the jump on trends Reddit reached its first ever global enterprise partnership agreement, with IPG Mediabrands. The companies said the partnership—which will be led by Reddit’s global agency development team—will benefit clients of Mediabrands agencies and help Reddit to bolster its global advertising business. Reddit
The creative leader spent over 10 years at Ogilvy IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent
W. Joe DeMiero succeeds her as U.S. CEO of UM IPG Mediabrands has elevated Lynn Lewis to the position of Global CMO; at the same time, its subsidiary, Universal McCann (UM) has named W. Joe DeMiero as Lewis’ successor in her previous role as UM’s U.S. CEO. Both appointments are effective today. DeMiero reports to
As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting Quality Journalism NEW YORK, NY — December 2, 2021 — IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing partnership
The second day of Advancing Diversity Week was devoted to Belonging + Retention. The focus of the day was to call attention to the glaring lack of retention for African Americans and people of color within the adverting and marketing industry. As much as a seductive story permeates the industry that lays the onus for
As pandemic burnout stretches into its second year, IPG Mediabrands, a network of eight ad-buying and market-research firms, is closing its US offices and giving employees a week off this summer. The division employs more than 3,000 people in the US and 13,000 around the world. CEO Daryl Lee said the idea for what he’s calling “appreciation week”
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered