OUR BELIEFS SHAPE US
At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.
Our values are simple:
- Respect for all
- Accountability to excellence
- Commitment to diversity, equity & inclusion
- Collaboration through trust
- Responsibility to our communities and to our future
These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:
Media Responsibility
Platform Policies Struggle to Keep Pace in an Increasingly Dangerous Advertising Environment with Few Checks on Simple Inaccuracies through to Deliberate Disinformation Campaigns New York, NY — September 27 — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The
Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and
Diversity, Equity and Inclusion
IPG MEDIABRANDS IS USING GRACENOTE DATA TO MEASURE REPRESENTATION ON TV
Agency looks to help brands better connect with underrepresented audiences In an effort to help advertisers better connect with underserved audiences, IPG Mediabrands is using inclusion analytics data from Nielsen-owned Gracenote. Gracenote’s Inclusion Analytics data is designed to provide visibility into the gender, race, ethnicity and sexual orientation of the talent appearing in popular linear TV
The second day of Advancing Diversity Week was devoted to Belonging + Retention. The focus of the day was to call attention to the glaring lack of retention for African Americans and people of color within the adverting and marketing industry. As much as a seductive story permeates the industry that lays the onus for
Sustainability and Purpose
Mediabrands’ out-of-home agency Rapport claims to be the first media agency to offer all U.S. clients sustainable eco-friendly signage designed to purify the air. The “Rapport Beyond” initiative uses a special coating of Titanium Dioxide (TiO2) affixed to printed materials like billboards and related media products to remove NOx gases such as carbon emissions and
NEW YORK–(BUSINESS WIRE)–Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond —billboards and related media products that effectively offset carbon emissions and purify the air. The latest initiative in Rapport’s long-term commitment to sustainability, Rapport Beyond gives
Privacy and Data Ethics
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations. As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better
If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the
