Our Values


At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:


Media Responsibility

Daryl Lee

A view from Daryl Lee: Media is Getting Creative as an Awards-worthy Force for Good in Troubled Times

May 3, 2022 | Share this article
Media Responsibility

Daryl Lee - Mediabrands Global CEO

The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under


September 27, 2021 | Share this article
Media Responsibility

Harrison Boys - Director, Standards & Investment Product, MAGNA EMEA

Platform Policies Struggle to Keep Pace in an Increasingly Dangerous Advertising Environment with Few Checks on Simple Inaccuracies through to Deliberate Disinformation Campaigns New York, NY — September 27 — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The

Diversity, Equity and Inclusion

How Mediabrands Is Recruiting DE&I Talent Through Social Media

July 13, 2022 | Share this article
Diversity, Equity and Inclusion

Hermon Ghermay - Mediabrands Global Chief Culture Officer

‘We See You’ social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer marketing-style approach, using social media and digital video, in an effort to lure talent from non-advertising fields and

IPG Mediabrands And HBCU 20×20 Partner To Connect Students With Careers In Media

April 5, 2022 | Share this article
Diversity, Equity and Inclusion

Hermon Ghermay - Mediabrands Global Chief Culture Officer

The partnership will kick off later this month with a Media Immersion Day event, which is open to all HBCU students and recent grads. A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick

Sustainability and Purpose

IPG Mediabrands to Offer Clients Net-Zero Media Buying

November 15, 2022 | Share this article
Sustainability and Purpose

Campaign Asia -

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing the carbon footprint of digital advertising. Working with Scope3, a company that specialises in media supply chain emissions, Mediabrands’ clients

Mediabrands’ Rapport Debuts Eco-Friendly OOH Signage

February 23, 2021 | Share this article
Sustainability and Purpose

Molly McCarthy - VP, Production, Rapport

Mediabrands’ out-of-home agency Rapport claims to be the first media agency to offer all U.S. clients sustainable eco-friendly signage designed to purify the air. The “Rapport Beyond” initiative uses a special coating of Titanium Dioxide (TiO2) affixed to printed materials like billboards and related media products to remove NOx gases such as carbon emissions and

Privacy and Data Ethics

UM’s Arielle Garcia: Privacy must become a business imperative

July 30, 2020 | Share this article
Privacy and Data Ethics

Arielle Garcia - Chief Privacy Officer, UM

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations. As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the