Our Values

OUR BELIEFS SHAPE US

At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:

 

Media Responsibility

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

August 13, 2020 | Share this article
Media Responsibility

Joshua Lowcock - Chief Digital Officer, UM, and Global Brand Safety Officer, Mediabrands

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released

Elijah Harris

Marketers Extend Their Social-Media Scrutiny Beyond Facebook

August 13, 2020 | Share this article
Media Responsibility

Elijah Harris - Global Head of Social, Reprise

IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at

Diversity, Equity and Inclusion

Deidre Smalls Landau

Why diversity means change, belonging… and profit

January 4, 2020 | Share this article
Diversity, Equity and Inclusion

Deidre Smalls-Landau - Chief Marketing Officer and EVP, Global Culture, UM

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

MEASURING MINORITIES: IS EXPENSIVE SAMPLE PREVENTING INCLUSIVE RESEARCH?

October 24, 2019 | Share this article
Diversity, Equity and Inclusion

Michael Brown - Partner, Insight & Cross-Culture, UM

Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice

Sustainability and Purpose

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

This agency is making billboards environmentally friendly

April 22, 2019 | Share this article
Sustainability and Purpose

Molly McCarthy - Vice President, Production, Rapport

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As

Privacy and Data Ethics

UM’s Arielle Garcia: Privacy must become a business imperative

July 30, 2020 | Share this article
Privacy and Data Ethics

Arielle Garcia - Chief Privacy Officer, UM

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations. As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the