Our Values

OUR BELIEFS SHAPE US

At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:

 

Media Responsibility

Mediabrands Introduces Media Responsibility Principles

June 25, 2020 | Share this article
Media Responsibility

Joshua Lowcock - EVP, Chief Digital & Innovation Officer, UM

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

Elijah Harris

We Need to Address the Elephant in the Room: Facebook

June 11, 2020 | Share this article
Media Responsibility

Elijah Harris - SVP, Paid Social, Reprise

It goes without saying: these are difficult times. Recent events – including the pandemic and numerous injustices that have been committed against Black, Indigenous, People of Color (BIPOC) – have weighed heavy on us all. We as a society are at an inflection point, and it’s time for us as marketers to get off the

Diversity, Equity and Inclusion

Deidre Smalls Landau

Why diversity means change, belonging… and profit

January 4, 2020 | Share this article
Diversity, Equity and Inclusion

Deidre Smalls-Landau - Chief Marketing Officer and EVP, Global Culture, UM

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

MEASURING MINORITIES: IS EXPENSIVE SAMPLE PREVENTING INCLUSIVE RESEARCH?

October 24, 2019 | Share this article
Diversity, Equity and Inclusion

Michael Brown - Partner, Insight & Cross-Culture, UM

Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice

Sustainability and Purpose

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

This agency is making billboards environmentally friendly

April 22, 2019 | Share this article
Sustainability and Purpose

Molly McCarthy - Vice President, Production, Rapport

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As

Privacy and Data Ethics

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the

Richard Yao

Data Privacy Is Becoming A Luxury Good

February 14, 2019 | Share this article
Privacy and Data Ethics

Richard Yao - Manager, Strategy & Content, IPG Media Lab

Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated