OUR BELIEFS SHAPE US
At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.
Our values are simple:
- Respect for all
- Accountability to excellence
- Commitment to diversity, equity & inclusion
- Collaboration through trust
- Responsibility to our communities and to our future
These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:
Media Responsibility
The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under
Platform Policies Struggle to Keep Pace in an Increasingly Dangerous Advertising Environment with Few Checks on Simple Inaccuracies through to Deliberate Disinformation Campaigns New York, NY — September 27 — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The
Diversity, Equity and Inclusion
‘We See You’ social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer marketing-style approach, using social media and digital video, in an effort to lure talent from non-advertising fields and
IPG Mediabrands And HBCU 20×20 Partner To Connect Students With Careers In Media
The partnership will kick off later this month with a Media Immersion Day event, which is open to all HBCU students and recent grads. A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick
Sustainability and Purpose
Mediabrands’ out-of-home agency Rapport claims to be the first media agency to offer all U.S. clients sustainable eco-friendly signage designed to purify the air. The “Rapport Beyond” initiative uses a special coating of Titanium Dioxide (TiO2) affixed to printed materials like billboards and related media products to remove NOx gases such as carbon emissions and
NEW YORK–(BUSINESS WIRE)–Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond —billboards and related media products that effectively offset carbon emissions and purify the air. The latest initiative in Rapport’s long-term commitment to sustainability, Rapport Beyond gives
Privacy and Data Ethics
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations. As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better
If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the
