Rapport

The study, commissioned by Rapport in association with the IPA, examined 147 case studies from the IPA’s Effectiveness Awards Databank, focusing on “power users” of outdoor media, who have invested at least 15% of their budgets on the medium. Field claimed that those campaigns receive a boost of over one-third in market share and a

IPG Mediabrands launches Rapport in Malaysia

November 16, 2017 | Share this article

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies. With this launch, Rapport will

Rapport and UM Named 2017 OOH Media Plan Awards Finalists

October 19, 2017 | Share this article

There is much to celebrate about the OOH Media Plan Awards program. It has continued to grow each year, attracting a competitive and exceptional group of entries. The program was introduced as a way to celebrate exceptional use of the OOH advertising medium, recognizing elements of excellent creative design, strategic placement of messaging, and proper

IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’ offering in Malaysia, ensuring a complete service to its clients that will focus on integrating outdoor advertising, mobile, digital and emerging technologies. With this launch, Rapport will

There’s a new giant structure in Times Square, but it has nothing to do with office space or condos. The 79-foot (or seven story tall) structure is an Amazon Echo of sorts—it’s attached to a billboard as part of the company’s new campaign touting the streaming capabilities of Amazon Music.

The massive effort, which is essentially a model of the Amazon Echo, isn’t interactive, but does have LED lights to make it look functional. The build also breaks Pepsi’s record set in the 1940s for the largest ad build in Times Square, according to the company’s agency partners Outfront, Rapport and Traction 3D.

“Our goal is to increase awareness for Amazon Music,” said Josh Fein, head of partner and brand marketing for Amazon Music. “To highlight one of our unique and innovative Alexa voice features, the lyrics search functionality, we chose iconic lyrics that promoted positivity and togetherness through the power of music.”

Over £4.9B of design projects has been recognised in this year’s London Design Awards as winners are announced. The impressive figure demonstrates the significant economic role that design plays in the city.

“The number of outstanding projects and the economic activity they represent clearly highlights how important design and creatives industries are to London,” said London Design Awards Chairman Mark Bergin.

Overall Design Champion was awarded to Hilton Worldwide for a suite of award winning projects. The best large studio was awarded to NBC Universal, Brightec won the best medium sized studio and Cascade Studio was named the best small studio in the awards.

On Tuesday, The Economist launched a digital out of home campaign in New York City’s subway stations as part of its expanded marketing efforts in the US.
The campaign will utilize MTA’s “On-the-Go” digital network, a partnership between MTA NYC Transit, which operates the subway and bus network in New York City, OutFront Media and Intersection (formerly Control Group).

The “On-the-Go,” touch-screen steel kiosks often located on subway station platforms allow users to check train service status, plan a trip and look up train arrival information.

The kiosks also display ads, and The Economist’s DOOH campaign will feature post-election content, hoping to catch “globally curious” commuters, according to a statement.

IPG Mediabrands announced the launch in Italy of Rapport , the network agency specializing in the Out of Home (OOH)and in media buying and planning activities.

The launch of Rapport strengthens the offer of IPG Mediabrands in Italy, providing customers with a comprehensive service that will point to the integration of external, mobile advertising, digital and emerging technologies.

Fabio Nobili has been appointed Managing Director of Rapport in Italy and will report directly to Michael Cooper, CEO, Rapport.

IPG Mediabrands is in the process of expansion in Europe and the result of this, has launched a new unit. In this case it is Rapport, specializing in creating value in the external environment and dedicated to strategy, planning, negotiation and purchase of this media company. The agency will launch in Spain an office in