Reddit Reaches Global Enterprise Partnership Agreement With IPG Mediabrands

A new trending insights dashboard will help the agency group’s clients get the jump on trends Reddit reached its first ever global enterprise partnership agreement, with IPG Mediabrands. The companies said the partnership—which will be led by Reddit’s global agency development team—will benefit clients of Mediabrands agencies and help Reddit to bolster its global advertising business. Reddit

Alfonso Marian Named Global CEO and Creative Officer of Mediabrands Content Studio

The creative leader spent over 10 years at Ogilvy IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent

Mediabrands Promotes Lynn Lewis to Global CMO

W. Joe DeMiero succeeds her as U.S. CEO of UM IPG Mediabrands has elevated Lynn Lewis to the position of Global CMO; at the same time, its subsidiary, Universal McCann (UM) has named W. Joe DeMiero as Lewis’ successor in her previous role as UM’s U.S. CEO. Both appointments are effective today. DeMiero reports to

IPG Mediabrands Strikes Exclusive Deal with NewsGuard to Go Beyond Website Ratings to Rate Individual Cable and Broadcast TV News Shows

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting Quality Journalism NEW YORK, NY — December 2, 2021 — IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing partnership

Belonging, Retention and Persevering for the Greater Good

The second day of Advancing Diversity Week was devoted to Belonging + Retention. The focus of the day was to call attention to the glaring lack of retention for African Americans and people of color within the adverting and marketing industry. As much as a seductive story permeates the industry that lays the onus for

The CEO of ad giant IPG’s Mediabrands explains why he’s giving employees a week off this summer

As pandemic burnout stretches into its second year, IPG Mediabrands, a network of eight ad-buying and market-research firms, is closing its US offices and giving employees a week off this summer. The division employs more than 3,000 people in the US and 13,000 around the world. CEO Daryl Lee said the idea for what he’s calling “appreciation week”

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered

33 Leading Execs Make Up Adweek’s First Mediaweek Council

Thirty-three of the industry’s foremost media and marketing executives will make up the first class of the Mediaweek Council. The council’s mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the