The CEO of ad giant IPG’s Mediabrands explains why he’s giving employees a week off this summer

As pandemic burnout stretches into its second year, IPG Mediabrands, a network of eight ad-buying and market-research firms, is closing its US offices and giving employees a week off this summer. The division employs more than 3,000 people in the US and 13,000 around the world. CEO Daryl Lee said the idea for what he’s calling “appreciation week”

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered

33 Leading Execs Make Up Adweek’s First Mediaweek Council

Thirty-three of the industry’s foremost media and marketing executives will make up the first class of the Mediaweek Council. The council’s mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the

IPG Mediabrands Names New Global Communications Head

IPG Mediabrands is appointing Rahel Rasu as Global Chief Communications Officer to manage all internal and external communications strategy for the global media agency network. Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications and corporate social responsibility. Based in

IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network’s Media Responsibility Push

Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and

Should social media platforms need a license to operate?

A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety. The events of this past year have raised important questions about media in the 21st century. For many of us in the media business, it’s been a much-needed wake-up call, reminding us that our profession

IPG Mediabrands Launches Development and Entertainment Company Traverse32

IPG Mediabrands, the agency behind IFC’s new documentary “Dear Santa,” is launching Traverse32, a development and entertainment company aimed at flipping the script on traditional branded content. Much like “Dear Santa,” which was supported by the U.S. Postal Service, Traverse32 will develop, produce and distribute entertainment content in partnership with influential brands. Other notable projects

IPG Mediabrands launches global content studio

The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets. In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms.