Ad Firms Predict Slower Advertising Growth for 2023

Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a Magna forecast Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to

IPG Mediabrands to Offer Clients Net-Zero Media Buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing the carbon footprint of digital advertising. Working with Scope3, a company that specialises in media supply chain emissions, Mediabrands’ clients

IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display

Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022)—IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards

MAGNA Advertising Forecasts (U.S. Fall Update)

Innovation Keeps the Ad Marketing Moving KEY FINDINGS In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), and robust

Key Leaders Elevated to CEO Roles at McCann Worldgroup and IPG Mediabrands

Daryl Lee to Lead McCann Worldgroup and Eileen Kiernan to Lead IPG Mediabrands Bill Kolb Moves to Chairman Role at McCann Worldgroup Interpublic Group (NYSE: IPG) announced today senior leadership changes that will see a number of outstanding, tenured executives assume significant new responsibilities within the holding company. At McCann Worldgroup, Daryl Lee, previously the Global CEO of

How Mediabrands Is Recruiting DE&I Talent Through Social Media

‘We See You’ social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer marketing-style approach, using social media and digital video, in an effort to lure talent from non-advertising fields and

A view from Daryl Lee: Media is Getting Creative as an Awards-worthy Force for Good in Troubled Times

The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under

IPG Mediabrands Appoints Dimitri Maex Global CEO of Initiative, and Jarrod Martin Global CEO of Reprise Digital

Maex and Martin both bring deep performance and analytics expertise as Mediabrands positions all units to better help clients drive marketing transformation through data IPG Mediabrands named performance marketing expert Dimitri Maex as Global CEO of Initiative, its full-service global brand, and appointed Jarrod Martin, an experienced data and analytics leader, as Global CEO of

WarnerMedia, IPG Mediabrands Partner for Alternative Measurement Test Ahead of Upfront

Comscore, iSpot and VideoAmp will measure identical campaigns as Discovery merger looms WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot

IPG Mediabrands And HBCU 20×20 Partner To Connect Students With Careers In Media

The partnership will kick off later this month with a Media Immersion Day event, which is open to all HBCU students and recent grads. A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick