MAGNA Ups Advertising Growth Outlook Following Strong First Half of the Year

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

MAGNA Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline

The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company MAGNA raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in the first quarter and an

More uniformity needed to solve MFA, finds IPG Mediabrands

Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit MAGNA. The media agency network studied for

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its

Streaming, Politics Star In Magna 2024 US Ad Forecast

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international

Ad Firms Predict Slower Advertising Growth for 2023

Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a Magna forecast Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to

IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display

Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022)—IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards

MAGNA Advertising Forecasts (U.S. Fall Update)

Innovation Keeps the Ad Marketing Moving KEY FINDINGS In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), and robust

WarnerMedia, IPG Mediabrands Partner for Alternative Measurement Test Ahead of Upfront

Comscore, iSpot and VideoAmp will measure identical campaigns as Discovery merger looms WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot

Reddit Reaches Global Enterprise Partnership Agreement With IPG Mediabrands

A new trending insights dashboard will help the agency group’s clients get the jump on trends Reddit reached its first ever global enterprise partnership agreement, with IPG Mediabrands. The companies said the partnership—which will be led by Reddit’s global agency development team—will benefit clients of Mediabrands agencies and help Reddit to bolster its global advertising business. Reddit