UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and technology officer. Grivas has helped lead UM as chief digital officer for the past six years and steps into her new role effective immediately. Says Fiona Johnston (right), CEO, UM Australia: “I am delighted

Three Top Factors Making Older Millennials Happy

January 19, 2018 | Share this article

By Graeme Hutton Age is one of the overarching factors affecting how happy we are in life.  People in their 70s or older tend to be the happiest of all generations; various studies confirm this.  UM’s annual study of consumers’ media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of

Tragic Loss Leads to New Chapter in Indian Advertising

January 16, 2018 | Share this article

If you are from Mumbai or someone who keeps track of India’s maximum city, you are unlikely to forget the tragic stampede on a footbridge at one of Mumbai’s railway stations. For some like Nandini Dias, a Managing Committee member of IAA-India chapter and CEO, Lodestar UM India, the loss was a personal one. One

Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can see about

SportsBusiness Journal The Sit-Down: Chad Stoller, UM

January 8, 2018 | Share this article

It’s all mobile, and we have too many devices, we have too much content. We have all these things, and there’s one thing we’re not getting more of and that’s time. Let’s say somebody sits down and watches a football game. Read the full story

UM Portugal’s Pedro Batista Reflects on 2017

December 28, 2017 | Share this article

A year of overcomes and results. So it was 2017 for media agency UM, in the words of its director general in Portugal, Pedro Batista. “In an extremely challenging year, UM prides itself on constant overcomes and results achieved. From the reinforcement of trust deposited by customers, to winning new partnerships and expanding the portfolio of

UM Announces Key Hires For Melbourne and Sydney

December 8, 2017 | Share this article

IPG Mediabrands-owned media agency UM Australia has announced the appointment of Eaon Pritchard as head of strategy in Melbourne and Claudia Rossi as client business analytics lead for UM Sydney. Pritchard has been head of strategy for dentsu X in Melbourne for the past 18 months, and prior to that he was at RMIT on

In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is “a Frankenstein of different methodologies mixed together.” He added, while speaking last week at the Videonuze Shift summit in New York, that buyers need more automation in the OTT planning process: “We are recreating the

UM Australia Retains LEGO Business

November 30, 2017 | Share this article

UM has retained Lego in Australia following a global review in which most of the global media planning and buying business – more than 50 markets – went to IPG Mediabrands stablemate Initiative, AdNews can reveal. The Danish toy company is one of the most sought after media and creative accounts in this market due