Ezra Geld has joined Mediabrands as CEO for Brazil. Ezra has more than 23 years of experience in Marketing, Advertising and Digital Transformation. He started his career in PHD London as Media Manager and then joined J. Walter Thompson Brazil where he continued to develop professionally in important leadership roles as a commercial consultant, media
NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms
Petra Gnauert has been named the DACH CEO at IPG Mediabrands and will work to expand the media agency’s business in Germany, Austria and Switzerland and at the same time undergo a change, as stated in the official announcement of the Interpublic subsidiary. For Daryl Lee , Global CEO of IPG Mediabrands, Gnauert’s hiring is
CEO Julius Minnaar has decided to leave Dentsu Aegis Network Nederland. Mark van Dijk, currently CCO, will succeed him on 1 January 2020. Minnaar will lead Mediabrands Benelux on 1 April 2020. He succeeds Diederik Breijer, who left earlier this year. Minnaar has worked as a CEO at Dentsu Aegis Network for almost nine years.
Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas
Chris Chen has been appointed as CEO of IPG Mediabrands China. Chen replaces IPG Mediabrands China CEO Tom Wan who will leave at the end of this year after nearly four years with the agency. Chen moves from DDB Greater China where he was chief operating officer and chief financial officer. This marks Chen’s second