MAGNA

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered

Thirty-three of the industry’s foremost media and marketing executives will make up the first class of the Mediaweek Council. The council’s mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,

IPG Mediabrands Names New Global Communications Head

February 16, 2021 | Share this article

IPG Mediabrands is appointing Rahel Rasu as Global Chief Communications Officer to manage all internal and external communications strategy for the global media agency network. Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications and corporate social responsibility. Based in

(Reuters) – Facebook, Twitter and Alphabet’s YouTube made smaller strides than their social media rivals including TikTok and Reddit at battling harmful content such as hate speech and misinformation during the second half of 2020, a study released on Monday showed. Advertising agency IPG Mediabrands released its “Media Responsibility Index,” examining how the top social

Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and

A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety. The events of this past year have raised important questions about media in the 21st century. For many of us in the media business, it’s been a much-needed wake-up call, reminding us that our profession

IPG Mediabrands, the agency behind IFC’s new documentary “Dear Santa,” is launching Traverse32, a development and entertainment company aimed at flipping the script on traditional branded content. Much like “Dear Santa,” which was supported by the U.S. Postal Service, Traverse32 will develop, produce and distribute entertainment content in partnership with influential brands. Other notable projects

IPG Mediabrands launches global content studio

November 10, 2020 | Share this article

The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets. In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms.