IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation for

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced a global partnership with

Kinesso, Matterkind and Reprise Come Together to Form New Unified Entity NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media July 18, 2023, New York, NY: IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that

IPG Mediabrands Wins GEICO’s $1.4B Media Review

February 23, 2023 | Share this article

It marks an end to the insurance brand’s nearly three-decade relationship with Horizon Media IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico

Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a Magna forecast Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing the carbon footprint of digital advertising. Working with Scope3, a company that specialises in media supply chain emissions, Mediabrands’ clients

Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners   NEW YORK (October 13, 2022)—IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards

Innovation Keeps the Ad Marketing Moving KEY FINDINGS In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), and robust