IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend,

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company MAGNA raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in the first quarter and an

Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit MAGNA. The media agency network studied for