Our People

OUR COMMUNITY

At Mediabrands, we are committed to creating a diverse global community based on excellence and equity. We pride ourselves in attracting and retaining the best in the industry, across all disciplines and specialties. We seek out the best talent wherever we can find it and embrace people looking for new paths to forge. We deliberately foster a diversity of experiences and backgrounds and cultivate the sharing of different ideas and viewpoints as a critical part of our promise of innovation to clients.

As part of our commitment to equity, we are honest about the conscious and unconscious barriers to success that people from diverse backgrounds experience. We are determined to eradicate those obstacles in our company and create a truly people-centered culture where Everyone Is Able To Flourish And Succeed.

Our Leadership

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    Daryl Lee

    Global Chief Executive Officer, Mediabrands

    Daryl Lee

    Global Chief Executive Officer, Mediabrands

    Daryl is Global CEO of Mediabrands, and is responsible for the vision, strategy and performance of the Mediabrands global network. Daryl has held a series of roles with increasing responsibility at IPG. Most recently, he was the global CEO of UM, revolutionizing the agency into an award-winning global powerhouse with a roster of iconic and fast-growing clients. Daryl is a vocal champion for positive social change, diversity and equity in the world and the workplace, and currently sits on the board of Strive, and is a former board member of GLAAD. Daryl is also on the Board of Directors of Effie Worldwide. Daryl graduated with a D. Phil from the University of Oxford, which he attended as a Rhodes Scholar, and in 2016 was named Executive of the Year by AdWeek.

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    EILEEN KIERNAN

    Global Chief Executive Officer, UM

    EILEEN KIERNAN

    Global Chief Executive Officer, UM

    Eileen Kiernan is the Global CEO of UM, an award-winning global media agency that leverages the transformational power of rich analytics and insights to drive growth and engage consumers across content and connections. Eileen is responsible for UM’s global Futureproof strategy, direction and operations, overseeing global management for UM’s clients, including American Express, BMW, Johnson & Johnson, Levi Strauss & Co. and Sony, among others. With more than 25 years of experience spanning brand stewardship, integrated marketing, creative strategy, business development and team leadership, Eileen brings a rich blend of purpose-driven creativity, innate curiosity and diversity of thought to her role. Under her leadership, UM was named Campaign’s Global Media Agency of the Year in 2021 and Adweek’s US Media Agency of the Year in 2020. Eileen sits on the Board of the AEF, the ANA’s Educational Foundation. Originally from Ireland, Eileen holds degrees from University College Dublin and Pace University. She lives in New Jersey with her husband, Denis, daughter, Grace and their many four legged friends.

     

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    Dimitri Maex

    Global Chief Executive Officer, Initiative

    Dimitri Maex

    Global Chief Executive Officer, Initiative

    Dimitri is Global CEO of Initiative. Prior to this role, Dimitri was Global CEO of Reprise, Medibrands’ specialist agency dedicated to delivering integrated solutions in digital marketing and e-commerce. As Global CEO of Reprise, Dimitri was responsible for helping to grow Reprise across the agency’s global network, as well as cultivating partnerships and driving the IPG open architecture platform between Reprise and Mediabrands’ full-service media agencies, UM and Initiative. Dimitri has a background in data analytics, extensive experience in managing creative agencies and a passion for strategy. He is originally from Belgium and holds degrees from the University of Antwerp and the Xavier Institute of Management in India.

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    Jarrod Martin

    Global Chief Executive Officer, Reprise

    Jarrod Martin

    Global Chief Executive Officer, Reprise

    Jarrod is the Global CEO of Reprise. Jarrod brings his AI and analytics expertise to accelerate the depth and power of Reprise’s precision digital and e-commerce solutions. Prior to this role, Jarrod was Global Chief Operating Officer of Initiative, overseeing the Operations and Innovation team. Over the last five years at Initiative, Jarrod turned his passion for data and insights into a competitive advantage for the award-winning global agency. He has been a champion of building new service models for clients across core data functions of digital reporting, analytics, and optimization. Jarrod’s career at Mediabrands began in 2013 where he started a specialist analytics unit in Australia, later moving to New York, becoming Global President of Mediabrands Insights before joining Initiative.

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    Lynn Lewis

    Global Chief Marketing Officer, Mediabrands

    Lynn Lewis

    Global Chief Marketing Officer, Mediabrands

    Lynn is Global CMO of Mediabrands and is responsible for defining, aligning and activating Mediabrands marketing strategy and activities around the world. Most recently, Lynn served as U.S. CEO of Mediabrands agency UM, charged with building UM’s culture and capabilities across the U.S. As CEO, she repositioned UM US as the “Futureproof” agency, leading to several new business wins and a vibrant, highly connected agency culture. Under Lynn, UM U.S. was named Adweek’s U.S. Media Agency of the Year and frequently landed on AdAge’s Best Places to Work list. Lynn has been recognized by Strive and She Runs It for her commitment to accelerating career opportunities for women and under-represented groups within the agency and industry. She was named Adweek’s Executive of the Year in 2019, Campaign’s Agency Head of the Year in 2020 and a She Runs It Woman of the Year in 2021. Lynn also sits on the board of the Ad Council, American Advertising Federation, MAKERS and POTTOW. A graduate of the University of Pennsylvania, she lives in New York with her husband and two children.

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    Laura Ryan

    Global President, Orion

    Laura Ryan

    Global President, Orion

    Laura is Global President of Orion, responsible for establishing and communicating the organization’s vision, mission and overall direction. Prior to her current position, Laura held a dual role as the Global President of OPEN, the agency’s innovative addressable offering, and Orion’s Global Client Officer. Laura’s acumen, ability to problem solve, and commitment to delivering value for clients helped drive consecutive years of revenue growth and increased profitability at the agency. A graduate of Fordham University with a B.S. in Business Administration, Laura lives in Connecticut with her family.

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    Marlene Pelage

    Global Chief Financial Officer, Mediabrands

    Marlene Pelage

    Global Chief Financial Officer, Mediabrands

    Marlene is Global CFO of Mediabrands, responsible for managing the global Mediabrands P&L, global brand and regional CFOs, and global controllers across the Mediabrands network, who report in to Marlene. Her responsibilities also include overseeing corporate financial planning and analysis functions. Prior to Mediabrands, Marlene spent 15 years at Charles Schwab Bank, where she was responsible for managing assets of $280 billion, in key roles spanning marketing, data, financial research and client solutions strategies. Marlene is a native of Martinique and studied business in Paris. Her international career includes stints working in risk management and strategic development for Credit Agricole Indosuez in London and Hong Kong.

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    Guy Beach

    Global President, Mediabrands

    Guy Beach

    Global President, Mediabrands

    Guy is Global President of Mediabrands, and is responsible for driving overall commercial value across all Mediabrands agencies globally, as well, as leading MAGNA, our negotiation and Intelligence arm. As part of his role he will also lead all implementation of core operational transformation initiatives, delivering on our sustainability goals around the world, and overseeing all legal and IT infrastructure across the global network. Prior to this role, Guy served as CFO for Mediabrands, responsible for the financial management of Mediabrands worldwide and its operating companies, including UM, Initiative, Orion, Reprise, and Rapport. He has also had previous Mediabrands, UM and Initiative roles in his career and has lived and worked in London, Singapore and New York.

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    Hermon Ghermay

    Global Chief Culture Officer, Mediabrands

    Hermon Ghermay

    Global Chief Culture Officer, Mediabrands

    Hermon is Global Chief Culture Officer of Mediabrands and is responsible for overseeing the agency network’s global cultural efforts, which includes overseeing Diversity, Equity and Inclusion (DE&I) strategy and leading the agency network’s Learning & Development efforts globally. Hermon began her career at renowned agency brands including Leo Burnett, Deutsch LA, and Goodby Silverstein & Partners. She was most recently a Director at executive search firm Grace Blue, where she managed a diverse portfolio of senior leadership searches on the brand and agency sides. An Eritrean immigrant and Harvard graduate, Hermon is an accomplished leader and industry advisor who has spent her career building strong team cultures that enrich team members and drive business results. She currently sits on the Directors Council of the VCU Brandcenter, the premier graduate school for advertising and communications, and is the lead Director on Education and Pedagogy for the Council.

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    Jim Hytner

    Global Chief Operating Officer, Mediabrands

    Jim Hytner

    Global Chief Operating Officer, Mediabrands

    Jim is Global COO of Mediabrands, and is responsible for global operations, overseeing all regions outside of the US, and the development of global talent across the Mediabrands network. Previous to this role, he was the CEO of G-14 markets (MB’s largest international markets) and President, Global clients, managing some of our biggest and most-prestigious global accounts. In another life, Jim started his career at Coca-Cola and was Chief Marketing Officer at BSkyB, ITV and Barclays. Jim graduated from Wharton Business School, was a long-standing trustee of Comic Relief in the UK and now strongly supports the Ruth Strauss foundation, a charity focused on lung cancer awareness and emotional support.

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    Rahel Rasu

    Global Chief Communications Officer, Mediabrands

    Rahel Rasu

    Global Chief Communications Officer, Mediabrands

    Rahel is Global Chief Communications Officer of Mediabrands, responsible for driving internal and external communications strategies for the global media agency network. Prior to Mediabrands, Rahel worked as EVP, Head of Global Communications for DDB Worldwide and SVP, Corporate Communications at McCann Worldgroup. Rahel is known for her ability to build relationships and collaborate with top media, client partners, and high-level executives. As an immigrant from Eritrea and a first-generation college student, Rahel is passionate about supporting diverse up-and-coming leaders across industries, serving as a mentor through organizations such as She Runs It and America Needs You. She holds a B.S. in journalism from Columbia College Chicago. She is also a member of Columbia College Chicago’s Alumni Board of Directors, Advertising Week New York’s Advisory.

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    Scott Russell

    U.S. Chief Operating Officer, Mediabrands, Global President, Rapport

    Scott Russell

    U.S. Chief Operating Officer, Mediabrands, Global President, Rapport

    Scott is the U.S. COO of Mediabrands and Chair of the Mediabrands U.S. Executive Leadership Team. He is also the Global President of Mediabrands OOH specialist agency, Rapport. Scott joined Mediabrands through UM in 2010 to lead the Fiat-Chrysler business and quickly started to build the Detroit office into one of UM’s largest and most successful global offices. Under his leadership the office has grown significantly and diversified its portfolio. Prior to joining UM, Scott worked at BBDO for 11 years, rising to the level of Chief Brand Officer. His extensive background across Brand Creative, Media and CRM agencies, gives Scott a deep understanding of the connection between Brands and their customers and how marketing drives business growth. Scott holds a B.S. in Advertising from Michigan State University, and an MBA in Marketing at Wayne State University.

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    Brendan Gaul

    Global Chief Content Officer, Mediabrands

    Brendan Gaul

    Global Chief Content Officer, Mediabrands

    As Mediabrands’ Global Chief Content Officer, Brendan is responsible for networking and consolidating Mediabrands’ suite of creative and media capabilities around the world. Brendan’s role includes overseeing the launch of a global content division as well as managing short- and long-form Original, Branded, Performance and Campaign content opportunities across Mediabrands internationally. Brendan is also Global President of TRAVERSE32, Mediabrands’ new development and production studio where he runs development, acquisitions, and distribution of original narrative and unscripted content.

    Previously, Brendan spent 14 years as Founder and Head of Mediabrands’ UM Studios where he pioneered a new model of brand-funded original entertainment. His recent projects under the UM banner include the multi-award-winning IFC Films’ Dear Santa, which Gaul produced for USPS; the 2018 feature, 5B, co-directed by Academy-Award nominee Dan Krauss and Oscar winner Paul Haggis which won the Entertainment Lions Grand Prix and is now part of MOMA’s Permanent Collection, distributed by RYOT/Verizon; and OSO.