Our People

Network Leadership

Agency Leadership

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    Daryl Lee

    Global Chief Executive Officer, UM

    Daryl Lee

    Global Chief Executive Officer, UM

    Daryl creates moments that matter and drive results for UM’s clients including: Coca-Cola, ExxonMobil, The Hershey Company, Johnson & Johnson and Sony. Through best-in-class talent, tools and partnerships UM consistently delivers Better Science, Better Art and Better Outcomes. In 2015, UM was named “Global Agency of the Year” by AdWeek and “Agency of the Year” by Advertising Age. Daryl was also named a “Media Maven” by Advertising Age in 2015.

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    Lynn Lewis

    US CEO, UM

    Lynn Lewis

    US CEO, UM

    A 15-year plus veteran of UM, Lynn most recently served as East Coast Region President, Global CMO and head of UM’s Coke Connection Studio. She is the architect of J3, UM’s dedicated media unit servicing Johnson & Johnson, is the driving force behind UM’s brand positioning and oversees UM’s corporate philanthropy and global awards programs. Previously, Lynn served as the Global Managing Partner on Sony at UM. Having spent her first 10 years in the industry at McCann Erickson as Account Director, she has worked on such marquee accounts as Coca-Cola, L’Oréal, Gillette, Waterman, Nabisco, Vaseline and Bacardi.

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    Mat Baxter

    Global Chief Executive Officer, Initiative

    Mat Baxter

    Global Chief Executive Officer, Initiative

    Mat focuses on creating compelling and dynamic campaigns on behalf of Initiative’s clients. In September 2015, Mat was named Global Chief Strategy Officer, IPG Mediabrands. In this role, he led the global launch of the network’s “Dynamic By Design” positioning, brand redesign and helped launch the D100, a ranking of the world’s top 100 dynamic brands. Mat has been part of the leadership team at IPG Mediabrands since 2010.

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    Amy Armstrong

    Chief Executive Officer, Initiative U.S.

    Amy Armstrong

    Chief Executive Officer, Initiative U.S.

    Amy has been part of the IPG network for an impressive 20 years. Her experience allows her to leverage a keen understanding of media’s synergies across different channels to create holistic solutions for clients. Prior to joining Initiative as the first-ever U.S. CEO, she was President at BPN, an IPG Mediabrands agency. Before that she was President of ID Media based in New York, and previously Amy spent 13 years in Los Angeles leading ID Media’s West Coast operations.

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    Brian McMahon

    Global Chief Executive Officer, Orion

    Brian McMahon

    Global Chief Executive Officer, Orion

    Brian brings a unique investment management focus to Orion, the global media agency that provides effective financial savings and asset optimization solutions to its clients. This has enabled the companies he oversees to find alternative ways for today’s advertiser to effectively market their products while conserving and effectively investing their marketing capital. In 2010, Brian was named a “Media Maven” by Advertising Age.

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    Erica Schmidt

    Global Chief Executive Officer, Cadreon

    Erica Schmidt

    Global Chief Executive Officer, Cadreon

    Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns.

    As Global CEO, Erica sets the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, Erica has brought Cadreon’s programmatic vision to life by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry.

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    Tim Ringel

    Global President, Reprise

    Tim Ringel

    Global President, Reprise

    Tim brings a masterful knowledge of the digital industry, having spent nearly 20 years perfecting his craft. A true entrepreneur, Tim established metapeople Group in 1999, predicting the profound impact digital would have on our industry years before his peers. After selling metapeople Group in 2011, Tim assume the role of CEO Netbooster Group, overseeing more than 500 employees around the world.

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    Deidre Smalls-Landau

    U.S. Chief Marketing Officer and EVP, Global Culture, UM

    Deidre Smalls-Landau

    U.S. Chief Marketing Officer and EVP, Global Culture, UM

    Deidre has been at the forefront of understanding audiences for several years. She is responsible for delivering cross-cultural insights, forging long-term strategic partnerships and driving growth. Deidre’s diverse media and advertising experiences span across the automotive entertainment and CPG industries.

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    Andy Zonfrillo

    Global President, MAGNA

    Andy Zonfrillo

    Global President, MAGNA

    As MAGNA’s top executive, Andy oversees annual media negotiation seasons and processes on a global level, ensuring that IPG Mediabrands secures the most advantageous media rates and commercial terms on behalf of and in alignment with each client’s unique marketing strategy and objectives. He also spearheads efforts to track, measure and deliver price and global savings commitments to ensure that all media investments are being managed in real time, and performing optimally.  Andy comes to MAGNA with years of experience in owning global media and client relationships. He has held a number of executive positions at global media agencies throughout his career.

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    Dani Benowitz

    U.S. President, MAGNA

    Dani Benowitz

    U.S. President, MAGNA

    A skilled negotiator and change agent who remains continually ahead of the always-evolving media world, Dani heads up MAGNA’s U.S. business, including media investment, market intelligence and industry innovation. She is uniquely adept at using data to efficiently and effectively identify, target and connect with high-value audiences – wherever they read, listen and watch.

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    Mike Cooper

    Global Chief Executive Officer, Rapport

    Mike Cooper

    Global Chief Executive Officer, Rapport

    Mike understands that out-of-home (OOH) is more than a billboard or bus shelter, but an opportunity to connect and communicate with consumers on a more personal level in areas where they live, work and play. To do this, Rapport employs management tools that allows its global network to plan and buy audiences – not panels and optimize delivery through platforms to streamline the agency workflow.

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    Jeffrey Erb

    North American President, Healix

    Jeffrey Erb

    North American President, Healix

    Jeff combines his pharmaceutical and marketing expertise to bring innovative media strategies and tools to the healthcare industry. He is moving healthcare media buying towards the incorporation of psychological and behavioral data to improve targeting and engagement – something that has been elusive in thus highly regulated industry – in order to go beyond the “what, when, where and how” people engage …. and understand “why” people engage the way they do.