IPG Mediabrands, the agency behind IFC’s new documentary “Dear Santa,” is launching Traverse32, a development and entertainment company aimed at flipping the script on traditional branded content. Much like “Dear Santa,” which was supported by the U.S. Postal Service, Traverse32 will develop, produce and distribute entertainment content in partnership with influential brands. Other notable projects
The media agency network is formalizing its capabilities across branded, original and dynamic content in 12 markets. In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms.
The group will combine 250 e-commerce experts across the world to develop and deploy modern retail strategies for clients. E-commerce groups are a must-have at the big global agencies today. And on Thursday, IPG Mediabrands digital agency Reprise is the latest to announce a global solution that helps clients navigate the new retail landscape. Reprise
The past year has reshaped consumer behavior, disrupting how businesses work and driving marketers to pivot and innovate. E-commerce accelerated by a decade in a matter of months thanks to COVID-19, causing nearly half of small businesses to close and forcing brands to rethink strategies for the future. The nationwide reckoning over race this summer
IPG Mediabrands hired Hermon Ghermay as its first global chief culture officer. She will oversee the media agency network’s worldwide cultural efforts in the role, including its diversity, equity and inclusion strategy, planning and execution. The agency said Ghermay, who has been serving as a director at executive search firm Grace Blue since 2015, will
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released
IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations. As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better
We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share
Ezra Geld has joined Mediabrands as CEO for Brazil. Ezra has more than 23 years of experience in Marketing, Advertising and Digital Transformation. He started his career in PHD London as Media Manager and then joined J. Walter Thompson Brazil where he continued to develop professionally in important leadership roles as a commercial consultant, media
