Brand Safety

(Reuters) – Facebook, Twitter and Alphabet’s YouTube made smaller strides than their social media rivals including TikTok and Reddit at battling harmful content such as hate speech and misinformation during the second half of 2020, a study released on Monday showed. Advertising agency IPG Mediabrands released its “Media Responsibility Index,” examining how the top social

Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and

The group will combine 250 e-commerce experts across the world to develop and deploy modern retail strategies for clients. E-commerce groups are a must-have at the big global agencies today. And on Thursday, IPG Mediabrands digital agency Reprise is the latest to announce a global solution that helps clients navigate the new retail landscape. Reprise

REPRISE NAMES Dimitri Maex to Reprise GLOBAL CEO

September 30, 2019 | Share this article

Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios. Maex reports to Mediabrands Global