IPG Mediabrands to Offer Clients Net-Zero Media Buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing the carbon footprint of digital advertising. Working with Scope3, a company that specialises in media supply chain emissions, Mediabrands’ clients

How Mediabrands Is Recruiting DE&I Talent Through Social Media

‘We See You’ social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer marketing-style approach, using social media and digital video, in an effort to lure talent from non-advertising fields and

A view from Daryl Lee: Media is Getting Creative as an Awards-worthy Force for Good in Troubled Times

The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under

IPG Mediabrands And HBCU 20×20 Partner To Connect Students With Careers In Media

The partnership will kick off later this month with a Media Immersion Day event, which is open to all HBCU students and recent grads. A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. The partnership was announced yesterday, and it’s centered on building a “pipeline” between IPG Mediabrands and various HBCUs. It’ll officially kick

How IPG Mediabrands is Looking to Expand Its Investment in Diverse-Owned Media in the Upfronts

The agency’s clients tripled their spend in Black-owned media channels since last spring IPG Mediabrands’ clients spending with Black-owned media properties nearly tripled since the company held its first equity upfront last year, it announced today. The agency plans to host its second equity upfront in April to bring attention to Black-owned and other BIPOC media

IPG Mediabrands Strikes Exclusive Deal with NewsGuard to Go Beyond Website Ratings to Rate Individual Cable and Broadcast TV News Shows

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting Quality Journalism NEW YORK, NY — December 2, 2021 — IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing partnership

IPG MEDIABRANDS IS USING GRACENOTE DATA TO MEASURE REPRESENTATION ON TV

Agency looks to help brands better connect with underrepresented audiences In an effort to help advertisers better connect with underserved audiences, IPG Mediabrands is using inclusion analytics data from Nielsen-owned Gracenote. Gracenote’s Inclusion Analytics data is designed to provide visibility into the gender, race, ethnicity and sexual orientation of the talent appearing in popular linear TV

Belonging, Retention and Persevering for the Greater Good

The second day of Advancing Diversity Week was devoted to Belonging + Retention. The focus of the day was to call attention to the glaring lack of retention for African Americans and people of color within the adverting and marketing industry. As much as a seductive story permeates the industry that lays the onus for

MEDIABRANDS STUDY SHOWS ADVERTISERS RISK GETTING ENSNARED IN ACCELERATING MISINFORMATION ACROSS MEDIA & SOCIAL MEDIA PLATFORMS

Platform Policies Struggle to Keep Pace in an Increasingly Dangerous Advertising Environment with Few Checks on Simple Inaccuracies through to Deliberate Disinformation Campaigns New York, NY — September 27 — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The

IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives

Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content EMERYVILLE, Calif. and NEW YORK, Sept. 23, 2021 — Gracenote, a Nielsen (NYSE: NLSN) company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with