Brand Safety

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting Quality Journalism NEW YORK, NY — December 2, 2021 — IPG Mediabrands today announced an agreement with NewsGuard where it will expand its existing partnership

Agency looks to help brands better connect with underrepresented audiences In an effort to help advertisers better connect with underserved audiences, IPG Mediabrands is using inclusion analytics data from Nielsen-owned Gracenote. Gracenote’s Inclusion Analytics data is designed to provide visibility into the gender, race, ethnicity and sexual orientation of the talent appearing in popular linear TV

Platform Policies Struggle to Keep Pace in an Increasingly Dangerous Advertising Environment with Few Checks on Simple Inaccuracies through to Deliberate Disinformation Campaigns New York, NY — September 27 — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The

Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content EMERYVILLE, Calif. and NEW YORK, Sept. 23, 2021 — Gracenote, a Nielsen (NYSE: NLSN) company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,