Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios. Maex reports to Mediabrands Global
If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the
By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while
In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As
Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated
