NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms
NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms
It goes without saying: these are difficult times. Recent events – including the pandemic and numerous injustices that have been committed against Black, Indigenous, People of Color (BIPOC) – have weighed heavy on us all. We as a society are at an inflection point, and it’s time for us as marketers to get off the
There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five
Petra Gnauert has been named the DACH CEO at IPG Mediabrands and will work to expand the media agency’s business in Germany, Austria and Switzerland and at the same time undergo a change, as stated in the official announcement of the Interpublic subsidiary. For Daryl Lee , Global CEO of IPG Mediabrands, Gnauert’s hiring is
“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,
CEO Julius Minnaar has decided to leave Dentsu Aegis Network Nederland. Mark van Dijk, currently CCO, will succeed him on 1 January 2020. Minnaar will lead Mediabrands Benelux on 1 April 2020. He succeeds Diederik Breijer, who left earlier this year. Minnaar has worked as a CEO at Dentsu Aegis Network for almost nine years.
Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas
Chris Chen has been appointed as CEO of IPG Mediabrands China. Chen replaces IPG Mediabrands China CEO Tom Wan who will leave at the end of this year after nearly four years with the agency. Chen moves from DDB Greater China where he was chief operating officer and chief financial officer. This marks Chen’s second
Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice
