REPRISE NAMES Dimitri Maex to Reprise GLOBAL CEO
Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios.
Maex reports to Mediabrands Global CEO Daryl Lee and assumes the responsibility of overseeing Reprise, which provides capabilities in digital, search, social, mobile and e-commerce to sister agencies UM and Initiative—integrating digital marketing services into bespoke solutionsfor those agencies’ clients. Maex tells Ad Age his role will be “really about establishing Reprise as a leader in performance marketing.”
He will be responsible for further integrating social media marketing shop Society and mobile marketing agency Ansible into the agency after they were repositioned under the Reprise banner last year. Maex says areas in which the agency can grow include e-commerce, data and analytics and SEO, so he will be focused on further building out those capabilities.