IPG STRIKES DEAL WITH BLACK-OWNED AIRPORT TV COMPANY AS TRAVEL RESUMES

ReachTV emerges as a player in this year’s upfront as brands shift dollars to minority-owned media companies As media agencies push advertisers to shift a portion of their ad commitments to Black and minority-owned media companies during this year’s upfronts ad haggle, some long ignored players are starting to emerge. One of those is a

MOVING DEI BEYOND BOXES AND SPREADSHEETS

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

EXCLUSIVE: IPG MEDIABRANDS COMMITS TO INVEST AT LEAST 5% IN BLACK-OWNED MEDIA BY 2023

Agency pledge comes as ad world looks to diversify its media spend in this spring’s ad haggle IPG Mediabrands is committing to invest a minimum of 5% in Black-owned media across all of its clients in aggregate by 2023. This comes as brands and their agencies reevaluate their media spend heading into this year’s upfronts,

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the

IPG Mediabrands Unveils Industry-First Equity Upfront™ to Raise Visibility and Receptivity of Black-Owned Media Businesses

The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress New York, NY – March 2, 2021 – IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity

Mediabrands’ Rapport Debuts Eco-Friendly OOH Signage

Mediabrands’ out-of-home agency Rapport claims to be the first media agency to offer all U.S. clients sustainable eco-friendly signage designed to purify the air. The “Rapport Beyond” initiative uses a special coating of Titanium Dioxide (TiO2) affixed to printed materials like billboards and related media products to remove NOx gases such as carbon emissions and

Rapport Becomes First Media Agency to Offer All U.S. Clients Sustainable Out-of-Home Ad Products That Purify the Air

NEW YORK–(BUSINESS WIRE)–Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond —billboards and related media products that effectively offset carbon emissions and purify the air. The latest initiative in Rapport’s long-term commitment to sustainability, Rapport Beyond gives

IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network’s Media Responsibility Push

Media Responsibility Principles Officially Adopted by the 4As and Media Responsibility Index Endorsed by the Global Alliance for Responsible Media (GARM), Continuing the Initiative’s Success New York, NY – February 8, 2021 – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and

Should social media platforms need a license to operate?

A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety. The events of this past year have raised important questions about media in the 21st century. For many of us in the media business, it’s been a much-needed wake-up call, reminding us that our profession

Diversity, Equity and Inclusion