IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation for

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced a global partnership with

It marks an end to the insurance brand’s nearly three-decade relationship with Horizon Media IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico

Daryl Lee to Lead McCann Worldgroup and Eileen Kiernan to Lead IPG Mediabrands Bill Kolb Moves to Chairman Role at McCann Worldgroup Interpublic Group (NYSE: IPG) announced today senior leadership changes that will see a number of outstanding, tenured executives assume significant new responsibilities within the holding company. At McCann Worldgroup, Daryl Lee, previously the Global CEO of