Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content EMERYVILLE, Calif. and NEW YORK, Sept. 23, 2021 — Gracenote, a Nielsen (NYSE: NLSN) company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with
As pandemic burnout stretches into its second year, IPG Mediabrands, a network of eight ad-buying and market-research firms, is closing its US offices and giving employees a week off this summer. The division employs more than 3,000 people in the US and 13,000 around the world. CEO Daryl Lee said the idea for what he’s calling “appreciation week”
ReachTV emerges as a player in this year’s upfront as brands shift dollars to minority-owned media companies As media agencies push advertisers to shift a portion of their ad commitments to Black and minority-owned media companies during this year’s upfronts ad haggle, some long ignored players are starting to emerge. One of those is a
CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a
Agency pledge comes as ad world looks to diversify its media spend in this spring’s ad haggle IPG Mediabrands is committing to invest a minimum of 5% in Black-owned media across all of its clients in aggregate by 2023. This comes as brands and their agencies reevaluate their media spend heading into this year’s upfronts,
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered
Thirty-three of the industry’s foremost media and marketing executives will make up the first class of the Mediaweek Council. The council’s mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help
Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,
TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the
The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress New York, NY – March 2, 2021 – IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity