How IPG Mediabrands is Looking to Expand Its Investment in Diverse-Owned Media in the Upfronts

The agency’s clients tripled their spend in Black-owned media channels since last spring IPG Mediabrands’ clients spending with Black-owned media properties nearly tripled since the company held its first equity upfront last year, it announced today. The agency plans to host its second equity upfront in April to bring attention to Black-owned and other BIPOC media

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into the platform’s unique culture, TikTok has partnered

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses New York, NY – March 15, 2021 – IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th,

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the

Diversity, Equity and Inclusion

How IPG Mediabrands is Looking to Expand Its Investment in Diverse-Owned Media in the Upfronts

TikTok and IPG Mediabrands launch global creator partnership

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)