IPG Mediabrands has won U.S. media duties for Anthropic, the AI startup behind the Claude chatbot, Philippe Krakowsky, Interpublic Group of Cos.’ CEO, said on its second-quarter earnings call this morning. IPG reported a 3.5% decline in organic net revenue for the second quarter, citing prior-year client account activity. The agency holding company is still
The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise
Interpublic investment arm Magna has revised its 2025 Global Ad Forecast downwards, joining WPP Media in signalling a worse-than-anticipated slowdown in the global ad market this year amid macroeconomic uncertainty. Magna now expects global ad revenue to grow 4.9% to reach $979bn this year, after previously forecasting 6.1% growth to $990bn.
MAGNA’s Summer Update of the Global Ad Forecast projects global advertising revenues for media owners to reach $979 billion in 2025, a 4.9% increase from 2024. Traditional Media Owners (TMO) — including TV, radio, publishing, and out-of-home — are expected to see a 3% decline in ad revenues, totaling $261 billion, “due to economic uncertainty”.
Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions. Snapchat offers both options, with Snap’s “Standard Commercials” (3 to 6 seconds) being non-skippable, and “Extended Play Commercials (7 to 180 seconds) being skippable
One of the benefits of streaming over cable is not being locked into contracts. Streamers can pause or cancel services, add a new service to their lineup to watch a new show, and rotate in free streaming services any time. All that change means that advertisers need to adjust if they want to reach their
Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce platforms has now become one of the most powerful tools in the marketing ecosystem.
After buying out-of-home platform Vistar Media and geography-based, privacy-focused ad targeting firm Blis earlier this year, T-Mobile added new functions and brought in IPG Mediabrands in its latest step to connect brands with audiences.
A new global study conducted by Mediahub, Snapchat, and attention measurement leader Amplified Intelligence reveals the outsized influence that media platform selection and creative choices have on driving consumer attention and business outcomes. In particular, tapping into “consumer happiness” and choosing digital platforms and ad creative that cultivate and reinforce that feeling, can help brands
Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9% A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be a drag on marketing and advertising