12:00 – 12:30
Arrival & Lunch Served

Sponsored by SeenThis and PubMatic

Networking session with lunch served, setting the stage for the day’s events.

12:30 – 12:35
Welcome

Lynn Lewis, Global Chief Marketing Officer, IPG Mediabrands

Welcome and Introduction

12:35 – 1:25
Keynote: CATALYZING CHANGE THROUGH HOPE

Molly Kawahata

Molly is a former climate advisor to the Obama White House, strategist and storyteller who specializes in unlocking the transformative potential of hope within organizations. Molly leverages profound insights in behavioral change to empower individuals and organizations to not only envision a brighter future, but also realize their collective power to create it.

1:25 – 1:30
Presentation: FROM HOPE TO CLIMATE ACTION

Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands

Martin will share updates from year one of the Sustainability Practice.

1:30 – 1:50
Panel: REGULATION

Moderator: Eli Harris, EVP, Impact Investment, Magna
Rob Rakowitz, Co-Founder & Initiative Lead, Global Alliance for Responsible Media
Hillary Slattery, Sr. Director, Programmatic, Product Management, iAB Tech Lab
Alison Pepper, EVP Government Affairs, Sustainability Task Force Lead, 4As
John Osborn, US Director, Ad Net Zero

Eli will be joined by the World Federation of Advertisers’ Global Alliance for Responsible Media, the 4As, iAB Tech Lab and Ad Net Zero to discuss how the industry is setting new standards to measure and reduce emissions.

1:50 – 2:15
Panel: CLIMATE ACTION ACCELERATOR PROGRAM

Moderator: Maureen Bosetti, Chief Investment Officer, IPG Mediabrands
Boone Jones, Manager, Client Development Sustainability Business, Schneider Electric
Jillian L. Goldfarb, Ph.D., Associate Professor, Smith School of Chemical and Biomolecular Engineering, Cornell University
Richard Davis, CEO and Co-Founder, 51toCarbon Zero
Adrian Silver, Carbon Strategist, Carbon Direct
Leila Gibney, VP Client Business Partner, Orion

Maureen will be joined by leaders from Schneider Electric, Cornell University, 51toCarbonZero and Carbon Direct to discuss climate solutions clients and partners can take today.

2:15 – 2:35
New Research: SEENTHIS x MAGNA Media Trials

Kara Manatt, EVP Managing Director Intelligence Solutions, MAGNA
Simon Johansson, Sustainability Lead, SeenThis
Thomas Houge, Chief Commercial Officer, SeenThis
Kyle Dozeman, Chief Revenue Officer, Americas, PubMatic
Raman Khanna, VP, Addressable Investment Strategy

SeenThis, Pubmatic and IPG Mediabrands share an exciting announcement.

2:40 – 3:05
Panel: PRIVATE + NGO PARTNERSHIP

Moderator: Sarah Stern, SVP Head of Accounts & Performance, KINESSO
Nick Rainey, Head of US Growth, Good-Loop
Bill Ulfelder, Executive Director, The Nature Conservancy in New York
Chad Hickey, CEO, Givsly
Jeff Tkach, CEO, Rodale Institute
Charlotte Vallaeys, Natural and Organic Associate Expert, General Mills

Sarah will be joined by Good-Loop, Givsly, The Nature Conservancy, Rodale Institute and General Mills to discuss the power of private and NGO partnership.

3:05 – 3:20
Presentation: SCOPE3 & IPGMB: 30% COMMITMENT

Mike Miller, SVP, Addressable Strategy, KINESSO
Joey Leichman, Head of Buyer Development, Scope3

Mike will be joined by Scope3 to shared progress on the commitment we made a during last Forum to reduce our emissions by 30% in programmatic within one year. How did we do? What more do we have to learn and do?

3:20 – 3:30
New Research: Zefr x MAGNA Media Trials: Ads in Misinformation 

Kara Manatt, EVP Managing Director Intelligence Solutions, MAGNA
Andrew Serby, Chief Commercial Officer, Zefr

Kara will share the results of the Ads in Misinformation which studied the impact misinformation has on brand performance.

3:30
Closing Remarks

Martin Bryan