MAGNA Global Ad Forecast Summer Update Shows APAC Growth Slowing

MAGNA’s Summer Update of the Global Ad Forecast projects global advertising revenues for media owners to reach $979 billion in 2025, a 4.9% increase from 2024.

Traditional Media Owners (TMO) — including TV, radio, publishing, and out-of-home — are expected to see a 3% decline in ad revenues, totaling $261 billion, “due to economic uncertainty”. Adjusted for the absence of U.S. elections and the Olympics in 2025, TMO revenues would remain flat.