8:30 – 9:30am (Encore)

IPG Media Lab CES Kickoff:

Adam Simon, Managing Director, IPG Media Lab

 A look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2024.

9:45 – 10:30am (Encore)

The Future of Entertainment & Media:

Richard Yao, Associate Director, Strategy, IPG Media Lab

Beyond new tech for television and speakers, CES is a launch pad for emerging media of all stripes. We’ll look at the media and entertainment announcements from the floor, and how evolving technology opens up new ways for brands in every category to reach consumers.

10:45 – 11:30am (Encore)

The Future of Health & Wellness:

Ryan Miller, Director, Partnerships, IPG Media Lab

Every year at CES features breakthrough health devices. We’ll highlight the most innovative examples, and discuss how health and wellness brands can leverage them to deepen their relationships with consumers.

11:45 – 12:30pm (Encore)

MAGNA Marketplace Update:

Dani Benowitz, President, MAGNA

Hear how the post-pandemic era has impacted behaviors and priorities for brands, media companies and consumers alike, and the collective implications on the 2024 ad market.

1:00 – 2:00pm (Aria)

Help! I Can’t Keep Up With Growing Shopper Expectations!:

Jeriad Zoghby, Chief Commerce Strategy Officer, IPG

Jennifer Olliges, SVP, US Marketing, Global Head of Digital & Media, Momentum

Ed Kim, Global Chief Commerce Officer, MRM

Ronald Ng, EVP Global Chief Creative Officer, MRM

Amie Owen, U.S. Head of Commerce, UM

Every customer touchpoint is becoming a commerce channel. Get key transformation tips from this panel of industry leaders to stay ahead.

2:00 – 3:00pm (Aria)

Total Commerce | Who’s Doing it Right?:

Amie Owen, U.S. Head of Commerce, UM

Kacie McKee, Head of Omni-Performance & Ecommerce Acceleration, Kenvue

Matthew Fantazier, Head of Connected Commerce, Kenvue

Andres Pena, VP of Marketing for NA, Roche

Building new business models and seamless omni-channel experiences to compete at scale is complex. Find out who is winning and why.

3:00 – 4:00pm (Aria)

Partnering to Win Lifetime Customers:

Tina Allan, Chief Data & Intelligence Officer, FCB

Uday Kotla, Head of Product, Adobe Commerce, Adobe

Michele Fisher, Director of Business Strategy, WW Retail, Consumer Goods, and Gaming, Microsoft

Monique Perlmutter, Sr. Director, Roundel Partner Solutions, Target

Jason Holland, Chief Business Officer, Firework

Savvy brands understand the value of partnering with experts in media, data, and tech. Get insights to select partners that help you win.

4:00 – 5:00pm (Aria)

AI – Get the Party Started!:

Joyce Turner, General Manager and Leader, Acxiom and IPG Solutions

Charlie Barns, VP, Strategy and Innovation, Acxiom

Graham Wilkinson, Chief Innovation Officer, KINESSO

Diana Caverly, Global Chief Strategy Officer, MRM

Ian Mackenzie, Chief Creative Officer, Performance Art

Expert thought-leaders share “need to know NOW” hot topics and provoke an informal and fun attendee conversation on AI-driven marketing.

5:00 – 7:00pm (Aria)

IPG Commerce Reception

Thursday 11th

Schedule

As cars evolve to become giant smartphones on wheels, we’ll highlight the disruptive announcements from the show floor and discuss their implications for OEMs, travel brands, and delivery logistics.

11:15 – 12:00pm (Encore)

The Future of Luxury:

Chelsea Freitas, VP, Strategy, IPG Media Lab

As Gen Z steps into the spotlight, and Millennials cement themselves as the primary buyers of luxury goods and experiences, a new mindset shift is taking place. We’ll dive into this shift, and how it’s driving disruption for both premium and accessible luxury brands.

12:15 – 1:00pm (Encore)

The Future of The At Home Economy:

Katy Geisreiter, Associate Director Strategy, IPG Media Lab

The smart home and IOT is one of the hottest sectors at CES. Join us for a look at the devices and platforms which are being featured at the show, and how brands can leverage them to reach consumers.

1:15 – 2:00pm (Encore)

The Future of Toys, Games, & Play:

Tom Trudeau, Director, Partnerships, IPG Media Lab

As Millennial parents drive changes in how their kids learn, play, and grow, they’re driving a

cultural shift in who toys and games are for, and how parents and kids spend time together.

Join us for a look at the evolving cultural narrative, and highlights of how this

is playing out on the show floor at CES.