Baidu, Alibaba, and Tencent are playing a role in breathtaking industry transformation and the West risks being left behind, writes Scott McBride of IPG Mediabrands China has long been a nomadic figure in the minds of many marketers, and all too often we in the industry are blindsided by the West when looking at trends, … Continue reading Will the BATs – Baidu, Alibaba and Tencent – own the future?