MAGNA expects U.S. ad revenue to reach an all-time high this year, growing by 3.6 percent to reach $185 billion. That’s roughly even with the IPG Mediabrands agency’s June forecast of 3.4 percent growth this year, excluding the impact of cyclical events such as political campaigns and the Olympics. Despite the new high on the … Continue reading STRONG DIGITAL SALES DRIVE AD GROWTH, MAGNA SAYS, BUT TV SLOWS