The days of designing apps around sticky experiences, designed to keep people in apps, where success was measured only on time spent in-app, are coming to an end. Interactive notifications, Bluetooth Beacons, wearables, continuity and omni-device working means that certain app experiences need to be designed for minimal interaction. Mobile is meant to help users do things more easily than they can elsewhere, so creating experiences that are smarter and slippy, as opposed to necessarily being sticky, has been something that has become increasingly important in the design of some app experiences.

Slippy UX is found across the web and apps, especially for services or tools where it’s important to quickly enable users do what they need to. Apps and websites like CityMapper or Google are prime examples of this, where time is put into creating experiences which require the fewest steps to complete an action, or time to access relevant information.