Following the recent appointment of Andrea Sinisi to General Manager of Initiative , Jim Hytner , Global Chief Operating Officer of IPG Mediabrands , he has now announced the promotion of Sandra Amar to the role of Managing Partner Clients and New Business.

In his new role Sandra Amar will focus on the agency’s business development, both in terms of organic growth on existing customers, both relating to new business activities. Previously, in 2014, Amar he served as Client and Business Development Director, after driving for ten years, the Digital Unit Initiative.