The IAB Peru introduced the first Programmatic event in Peru. Unique opportunity for advertisers to understand how this technology revolutionizes advertising investment optimization capturing audiences value and amplifying the impact.

The first Programmatic Day: Strategies Advertising for a world in real time, was conducted with the participation of central national and international professionals from advertisers, media agencies and.

After the welcome Daniel Libreros, leader of the Committee on Evangelization; Virginia Caceres, digital director of McCann Lima, spoke on this technology in the country. Mexican Jorge Chavez, head of IPG Mediabrands Programmatic showed that business results with this methodology automated buying and selling are immediate.