Every day, for two weeks, we will feature an in depth look at a specific SBU for a content series, “SBU In Focus.” You’ll get to meet the SBUs leadership and people. You’ll hear a little more about its capabilities and benefits for clients. We will also showcase some of the highlights of its work.

Today, we bring you Identity, IPG Mediabrands’ full service multicultural media agency. Deidre Smalls-Landau, EVP, Managing Director, discusses what Identity is, how they effectively use data to understand cultural identity, and how clients can leverage their expertise.