Cannes 2016: Dynamic Marketing Breakfast
To kick off the week here in Cannes, IPG Mediabrands hosted a Dynamic Marketing Breakfast. Over croissants and iced coffee on the terrace, Michael Kassen, Chairman and CEO of Medialink, moderated a panel of some of the most powerful people in the industry – all who seem to have one common goal: work together to reach a specific cohort of consumers across all media to leverage ROI.
