Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence
Programmatic is growing, and it’s also growing up.
That’s the message from the Magna Programmatic Growth Report released Friday.
Magna projects global programmatic spend to grow from $19 billion this year to $42 billion in 2020. Non-programmatic spend is expected to grow from $27 billion this year to $31 billion, with programmatic becoming the default global media-buying approach within the next two to three years.
“We’re seeing more indications of the programmatic space being a mature market,” Magna digital intelligence VP Luke Stillman, author of the report, told AdExchanger.