Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence

October 24, 2016 | Share this article

Programmatic is growing, and it’s also growing up.

That’s the message from the Magna Programmatic Growth Report released Friday.

Magna projects global programmatic spend to grow from $19 billion this year to $42 billion in 2020. Non-programmatic spend is expected to grow from $27 billion this year to $31 billion, with programmatic becoming the default global media-buying approach within the next two to three years.

“We’re seeing more indications of the programmatic space being a mature market,” Magna digital intelligence VP Luke Stillman, author of the report, told AdExchanger.

View the Full Article