IPG Mediabrands had a tremendous showing at Cannes 2017, winning 20 LIONS (4 GOLD, 6 SILVER, 10 BRONZE) and earning an additional 21 SHORTLISTS across UM and Initiative.
“Lives” a series of campaigns by UM Philippines on behalf of Fully Booked was the network’s most successful campaign, collecting 3 GOLD for its excellence in Retail & Commerce.
UM MENA’s “The Line Up Song” for Coca-Cola was UM’s most decorated campaign overall, earning 4 LIONS (GOLD, SILVER, 2 BRONZE).
“The Right Search” for Liberation in France performed the best of Initiative’s submitted campaigns, earning 2 SILVER for Corporate Social Responsibility and Best Real-Time Response.
Congratulations to our offices across the globe recognized for their incredible work – it’s a true testament to the diverse, dynamic talent we have in every region!
UM Philippines, Fully Booked “Lives 1 of 4 ‘Frank’”
GOLD: Retail & Commerce
UM Philippines, Fully Booked “Lives 2 of 4 ‘Hanna”
GOLD: Retail & Commerce
UM Philippines, Fully Booked “Lives 3 of 4 ‘Nicky”
GOLD: Retail & Commerce
UM MENA, Coca-Cola, “The Line Up Song”
GOLD: Best Use of Social Video
SILVER: Best Viral Film
BRONZE: Best Casting
BRONZE: Best Use of Adapted Music
SHORTLIST: Production Design/Art Direction
SHORTLIST: Best Use of Digital/Social
SHORTLIST: Best Fan Engagement, Community Building
SHORTLIST: Excellence in Music Video
UM Italy, Ubrew, “Responsibly”
SILVER: Best Use of Guerilla Marketing & Stunts
BRONZE: Launch/Relaunch
BRONZE: Best Use of Food & Drink
SHORTLIST: The Low Budget/High Impact Award (Promo + Activation)
SHORTLIST: Best Use of Digital Platforms
SHORTLIST: The Low Budget/High Impact Award (Direct)
SHORTLIST: Excellence in Media Isnights/Strategy
SHORTLIST: Best Use of Food & Drink (Media)
SHORTLIST: Best Use of Digital Platforms (Media)
SHORTLIST: Special Editions & Promotional Packaging
SHORTLIST: Best Use of Alcoholic Drinks
Initiative France, Liberation, “The Right Search”
SILVER: Corporate Social Responsibility
SILVER: Best Real-Time Response
UM London, Johnson & Johnson, “One Breath”
SILVER: Health & Wellness (Oral Medicine)
SHORTLIST: Fast Moving Consumer Goods
UM MENA, Orange Tunisia, “The Hammam Fighter”
SILVER: Excellence in Media Insights/Strategy
Initiative USA, Amazon, “Resistance Radio”
BRONZE: Best Audio Content
BRONZE: Best Use of Audio Platforms
BRONZE: Best Brand or Product Integration Into Music Content
UM Manchester, Doctors of the World, “Reality Xmas”
BRONZE: Best Use of Print or Outdoor
BRONZE: Calendars, Invitations & Greeting Cards
SHORTLIST: The Low Budget/High Impact Award
SHORTLIST: Public Affairs & Lobbying
SHORTLIST: Excellence in Effectiveness
SHORTLIST: Best Use of Print
UM, U.S. Army, “White Hats Needed”
BRONZE: Best Use of Digital Platform
SHORTLIST: Excellence in Media Insights & Strategy
