As covered by ET in May, IPG Mediabrands has officially launched its global mobile marketing agency, Ansible for Indian brands.
The services of Ansible India will include mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions. Anjali Hegde, the former chief executive of Reprise Media has been appointed as the CEO of Ansible India.
Headquartered in New York, Ansible came into existence in 2007 starting with operations across North America. To rapidly grow Mediabrands’ mobile footprint, in 2013 Mediabrands acquired mobile solutions agency Mnet in Australia and in early 2016 acquired Mubaloo in the UK.