Technology is disrupting the way people interact with brands, evolving our habits at a speed that has outpaced the traditional approach to media. Motivated by the challenges we face in this increasingly-complex digital landscape, IPG Mediabrands and their network of agencies (UM, Initiative, and Media Experts) are taking action. Under the umbrella of Navigating the … Continue reading IPG MEDIABRANDS LAYS OUT ROADMAP FOR NAVIGATING THE NEW REALITY OF MEDIA