IPG Mediabrands LATAM Wins Agency of the Year at MMA Smarties Awards Latam 2017

The Mobile Marketing Association (MMA) unveiled the winners of the 2017 edition of the MMA Smarties Awards Latam on Wednesday night (04) in Miami .

Chaired by Eco Moliterno , the jury of the Latin American regional category Smarties had the presence of Daniela Cachich (VP Marketing of Pepsico), Guilherme Gomide (CEO Mirum Latam), Guilherme Jahara (CCO of F.biz), Ricardo John ( CCO of JWT Brazil), Joanna Monteiro (CCO of FCB Brasil), Sérgio Mugnaini (Director of Executive Creation of DPZ & T), Hugo Rodrigues (CEO of Publicis Brasil),Andrea Siqueira (Executive Director of Isobar Brazil), Guga Stocco (Strategy and Innovation Consultant) and Raphael Vasconcellos (Director of Facebook’s Creative Shop in Latin America).

Check out the winners of the MMA Smarties Awards Latam:

INDUSTRY AWARDS

AGENCY OF THE YEAR – IPG Mediabrands

Category Brand Awareness

BRONZE – IPG Mediabrands / Sandbox – Running to get you for Samsung

Category Lead Generation / Direct Response / Conversions

MOBILE BOOSTER – IPG Mediabrands / Reprise – Cleaning expert needed? For Unilever / Cleanipedia

Category Cross Media

BRONZE – IPG Mediabrands / UM / McCann Worldgroup Puerto Rico – Pin Drop To Vote for Puerto Rico State Election Commission

Category Cross Mobile Integration

IPG Mediabrands / Initiative & Adsmovil – The coolest way to freeze hunger for Netherlands, Mordisko

Category Product / Services Launch

MOBILE BOOSTER – IPG Mediabrands / UM – ABSOLUT Buenos Aires for Pernod Ricard / ABSOLUT

Social Category Impact / Not For Profit

GOLD – IPG Mediabrands – UM / McCann Worldgroup Puerto Rico – Pin Drop To Vote for Puerto Rico State Election Commission

Category Programmatic

SILVER – IPG Mediabrands / Initiative – Dove Programmatic Colors for Unilever / Dove

Category

GOLD – IPG Mediabrands – UM / McCann Worldgroup Puerto Rico – Pin Drop To Vote for Puerto Rico State Election Commission