IPG Mediabrands has received an impressive total of 26 shortlists for the upcoming Festival of Media APAC Awards. A testament to IPG Mediabrands’ strong global network, the shortlisted entries represent work produced by Ansible, Initiative, Mediabrands Society and UM.
Festival of Media APAC Shortlists
Best Communications Strategy
Make Lego the Star of Christmas for LEGO, UM Sydney
Best Engagement Strategy
Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally
The Greats for Art Gallery of New South Wales, UM Sydney
I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand
Best Event/Experiential Campaign
Door Step School for Door Step School, Lodestar UM
Introduce the PokeMobile for Hotlink, Initiative Malaysia
Best Non-For-Profit Campaign
Door Step School for Door Step School, Lodestar UM
Best Social Media Strategy
I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand
Best Targeted Campaign
Maxis Reads Minds Using ‘Zero Moment of Travel’ for Maxis. Initiative Malaysia
Best Use of an Influencer
Big C at the Heart of the Matter for Big C, UM Thailand
Bring Out the Bold for Listerine, UM Philppines
Best Use of Content
The Late Shift for Transportation New South Wales, UM Sydney
I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand
Best Use of Digital Media
Pizza Hut Mini Plate Mega Treat for Pizza Hut, UM Rally
Best Use of Gamification
UGG Hug for UGG. UM China
Game of S, M, L or XL for Drypers, Mediabrands Society Malaysia
Best Use of Traditional Media
The Late Shift for Transportation New South Wales, UM Sydney
Best Use of Video
Big C at the Heart of the Matter for Big C, UM Thailand
Bring Out the Bold for Listerine, UM Philppines
Rojak 360 for Maxis, Initiative Malaysia
Best Insight Award
I Want Mother’s Day Too for Krungsri First Choice, Initiative Thailand
Creative Use of Media Award
Make LEGO the Star of Christmas for LEGO, UM Sydney
The Late Shift for Transportation New South Wales, UM Sydney
Building Hope One Home at a Time for Maxis, Initiative Malaysia
The Effectiveness Award
Hyundai Dealer Stealer for Hyundai Motors, Ansible Australia
The Utility/Public Service Award
Building Hope One Home at a Time for Maxis, Initiative Malaysia
The Festival of Media APAC Awards will be handed out on March 22 in Singapore
Best of luck to all of our finalists!
