The Festival of Media APAC 2017 award winners have been released and IPG Mediabrands once again demonstrated its dynamism, collecting 13 awards for our best-in-class work.
UM and Initiative combined to earn four gold, seven silver and two bronze for cases from Australia, India, Malaysia and Thailand.
UM Sydney’s “The Late Shift” for New South Wales Transport was IPG Mediabrands’ big winner, collecting gold for Best Use of Traditional Media, Best Use of Content and The Creative Use of Media Award.
UM Sydney, Transport for New South Wales, “The Late Shift”
GOLD: Best Use of Traditional Media
GOLD: Best Use of Content
GOLD: The Creative Use of Media Award
Lodestar UM, Door Step School, “A Street Naming Event For Social Change”
GOLD: Best Non-For-Profit Campaign
SILVER: Best Event/Experiential Campaign
UM Sydney, LEGO, “Make LEGO the Star of Christmas”
SILVER: Best Communications Strategy
SILVER: The Creative Use of Media Award
Initiative Malaysia, Maxis, “Maxis Reads Minds Using ‘Zero Moment of Travel’”
SILVER: Best Targeted Campaign
Initiative Malaysia, Maxis, “Rojak 360”
SILVER: Best Use of Video
Initiative Thailand, Krungsri First Choice, “I Want Mother’s Day Too”
SILVER: Best Use of Content
UM Thailand, Big C, “At the Heart of the Matter”
SILVER: Best Use of an Influencer
Initiative Malaysia, Maxis, “Maxis Kongsi Home – Building Hope One Home at a Time”
BRONZE: The Utility/Public Service Award
UM Sydney, Art Gallery of NSW, “The Greats”
BRONZE: Best Engagement Strategy
