Ten major multimedia brands have signed up to media and marketing industry foundation, UnLtd, and its social impact partnerships for 2017, which aims invest over $100 million into addressing youth disadvantage.

ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7 have signed up, and were selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse.

Each partnership comprises three key elements: Strategically aligning with one or more of UnLtd’s charity partners; establishing specific projects across 2017 that deliver mutual benefit; and measuring the real social impact of each project and engagement.