September 8, 2016 | Share this article

LONDON – Sept 8, 2016 – IPG Mediabrands has announced the acquisition of one of the UK’s leading digital marketing businesses, Stickyeyes Group. The group, which comprises of Stickyeyes and Zazzle Media, delivers ‘audience-first’ digital services and delivery across SEO, paid search, digital PR, content and social media.
The acquisition gives IPG Mediabrands an even greater foothold in the rapidly evolving digital marketing domain, and strengthens existing expertise in its flourishing search and social practices.

IPG Mediabrands has a well-established track record in digital media buying, including programmatic, mobile, search and social. The acquisition of Stickyeyes Group, whose team has been at the forefront of digital for over 17 years, means that together, IPG Mediabrands and Stickyeyes will be able to offer existing and new clients an even greater range of digital services across all touchpoints – paid, owned and earned.

Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London. They were recently named Best Large Integrated Agency at the 2016 European Search Awards and are currently working with large, international and enterprise level brands including Staples, Hertz, AO.com, Superdry, ShopBop, Admiral Group and IG Index.

Henry Tajer, Global CEO, IPG Mediabrands, said: “Our clients expect the best digital strategy and deployment expertise so digital leadership is imperative for us. This acquisition is evidence of our commitment to our clients’ needs and continues the momentum following our purchase of Mubaloo, the enterprise level mobile technology business. Today, over two thirds of our UK talent are now full-time digital experts.”

Craig Chalmers, CEO, Stickyeyes Group, said: “It was obvious when we first met, that IPG Mediabrands’ and our ambitions were aligned. Their expertise in communications strategy, media planning & buying, programmatic and data will combine seamlessly with our audience-focused digital engagement approach.”

“This is an incredibly exciting time for everybody involved. There are huge opportunities for not only everyone within the Stickyeyes Group, but clients throughout the IPG Mediabrands group.