Last August, following the integration of Alfa Wassermann of Sigma-Tau , Alfasigma was born , the fourth Italian pharmaceutical group with brands on the OTC market . With the goal of identifying the most suitable communication partners to accompany Alfasigma in the development path that await him, a media and creative consultation has been activated . Initiative, IPG Mediabrands group’s global communications network, alongside Alfa Wassermann for the past five years , won the competition for the media segment, including MEC, the incumbent agency for former Sigma Tau and OMD portfolio products.
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