INITIATIVE UK APPOINTS HEAD OF CONSUMER INSIGHT

Media agency Initiative has appointed Charlotte Eagland as head of consumer insight and analytics. She will be responsible for building up the agency’s data, insights and analytical capabilities, and will report to Jed Hallam, Initiative’s recently appointed chief strategy officer. Richard Morris, chief executive of Initiative UK, said: “Charlotte will be pivotal in spearheading our … Continue reading INITIATIVE UK APPOINTS HEAD OF CONSUMER INSIGHT