Initiative has retained the Media account of, Consumer Health and Hygiene Company, Reckitt Benckiser (RB) India for fifth year in a row. Initiative will continue to handle Media Planning and Buying duties, including digital, for all brands under RB, including recently acquired Mead Johnson Nutrition. RB, which is expected to spend close to Rs 800 … Continue reading Initiative retains the Media account of Reckitt Benckiser India