Pandora in conjunction with Initiative, a global communication network of the IPG Mediabrands group, planned the launch campaign of Pandora Rose, the unique metal alloy with a vintage flavor that characterizes the new collection.

Romantic and delicate in its pink hue, the new metal alloy is the star of the new communication campaign to be launched in the coming days on print and web.

Pandora Rose will, in fact, star in the main women’s magazines, weekly and monthly, and on the web with standard and custom formats in news sites and portals, and target women.