Initiative, an agency of Interpublic Group’s IPG Mediabrands Holding (NYSE: IPG), is proud to welcome BIC, a leading global supplier of stationery, lighters and razors, to its regional customer base.
With more than 60 years in the market, BIC is characterized by offering simple solutions to daily needs of consumers, providing confidence and innovation to carry out common tasks.
“Our philosophy based on Cultural Branding works under the idea of creating strong relationships with consumers built on a deep understanding of their culture and values. BIC is fully aligned with our brand vision because of the footprint it leaves behind and the power behind it. In the end, it’s a brand everyone loves,” said Annika Blockstrand, Managing Director of Initiative Mexico.
