Partnering Malaysia’s biggest content provider YouTube and five homegrown award-winning storytellers, we broadcasted Rojak360° films through YouTube’s 360° video-on-mobile platform. By moving their screens, viewers experienced being Malaysian, from different perspectives! For the launch, selected Maxis customers were transported into the stories through a 360° cinematic experience using VR headsets. In one story, but clearly in the cinema, viewers experienced pulling a cow into an elevator! Each story reminded Malaysians to stick together. With the 360° experience, viewers found themselves in the rainforest with a group of squabbling friends in ‘LostandFound’, and navigated their way out once they embraced each other’s differences. In ‘GadingMerah’, viewers fought alongside villagers who banded together to chase away a mythical creature causing chaos.
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