Gennaro Palma Appointed Digital Business Director, UM
UM, global communications network of the IPG group Mediabrands, has recently strengthened its structure with the entry of Gennaro Palma in the role of digital business director, reporting directly to the general manager Carlo Messori Roncaglia.
Palma has over 15 years of experience in the digital world, during which he had the opportunity to observe and experience the evolution of this sector from different points of view. In his professional career he was involved in digital content design and management as well as engineering design and selection of technology options with high added value. He has got to also work in the field of social media, also taking care of web reputation and consumer engagement.