IMBA, the IPG Mediabrands creative unit, in cooperation with Initiative, won a total of four awards at the Social Media Awards ceremony.
In particular, they received Platinum Award in the Best Integration & Innovation category, the first branded escape room in the Facebook environment for the Unilever Scandal brand, 2 Gold Awards in the Best Facebook Application and Best Gamification in Social Media categories, and finally the Bronze in the category Best Short-Lived Content for the Live Voting Game for Perfetti Van Melle’s Mentos brand.
“We are very pleased that our first prize participation has been such acceptance and recognition. Success is due first of all to our excellent cooperation with our customers and to the support of the Initiative team. Our goal is to get brand communication going one step further by using innovative and fresh ideas, “said Giannis Boutas, Head of Creative of IMBA.
