NEW YORK, NY, October 26, 2016 — The Economist, a leading source of analysis on international business and world affairs, today announced that it will launch a direct response TV(DRTV) campaign as part of its expanded marketing programs in the US market.

The ad, entitled ‘Dynamic World’, was created by the brand consultancy, BrandPie, and produced in collaboration with Versus, a creative production studio. The ad will air prior to, and during, the US election and stresses The Economist’s wide range of content, the ways in which its content can be consumed (in print, online and in audio) and The Economist’s trustworthy analysis of important world events and trends, including the US Election.

ID Media, an IPG Mediabrands direct response agency based in New York, led the media buy which was delivered through a network of national cable partners, and will target prospects on a number of high interest stations, at times throughout the day when they are most likely to respond.