Social media and digital content agency Society has announced their appointment to the Converse social media business, effective immediately. The appointment follows a competitive pitch process. It also comes after the agency won the content development and community management for Nike last month. (Read more: Nike Hong Kong shifts social media duties from Ogilvy to

What started as a creative inkling in school days has led Stanley Clement to where he is today – the managing director of Society Malaysia, a unit under the IPG Mediabrands. Dubbed by its staff as the creative-storyteller who never sits still, Clement heads a team of 75 creative young minds with whom he hopes

KUALA LUMPUR: Hosting their first ever Hari Raya open house was an unforget­table experience for the underprivileged children of Baitul Kasih Welfare Asso­ciation in Taman Keramat here.

The 32 youngsters, aged between five and 13, spent an entire day sprucing up the home on June 21 in preparation for the Raya do, with assistance from Society Malaysia volunteers and other agencies within the IPG Mediabrands network.

When the time finally came yesterday, the nine children who stayed back for the celebrations played the perfect hosts to their visitors.

IPG Mediabrands today announced the creation of Society Singapore, the latest branch of the media agency’s social-media offering.

Society will take on all aspects of IPG Mediabrands’ social media work, including strategy, content creation, community management, social CRM, analytics, paid social and amplification. The agency’s social media arm, Rally, has been rebranded and folded into Society.

Xing Long Tan will lead Society Singapore, reporting to IPG Mediabrands’ Singapore head of digital Jacob Teo.

“Society Singapore has the power to inhabit a dynamic space in the market. Consumerism is grooved by millennials, and Society is a fresh young agency driven by an agile, entrepreneurial outlook,” said Teo.

Irish advertisers are investing more of their budgets in social media – €50.8m in 2016 up 133% from €22.1m 2015- according to IPG Mediabrands which this week launched a new social media agency in Dublin called Mediabrands Society.

“However, it’s becoming an increasingly complex space for brands. Quite apart from the main platforms of Facebook, Instagram, Twitter, Snapchat, Google+, LinkedIn, You Tube and Pinterest all vying for spend, there’s the added pressure on brands to decide which Insight, Buying, Measurement and Targeting Tools work best for their particular needs,” says Eamon Fitzpatrick, managing director of IPG Mediabrands.

“And with so many other factors at play in this constantly evolving environment the choices As a socially led, fully integrated marketing agency, it’s a first of its kind for Ireland,” he adds.

Mediabrands Society is headed up by social media manager Lorna McGinn.

“Data and Insights are used to develop our recommended strategies for clients. And the backbone of that process and one of the biggest assets we have here at IPG are the results generated by WAVE, our global social media tracker. This material adds real depth to our understanding of what’s happening now and will allow us to drive new commercial opportunities for our clients,” says McGinn.

May 1 kicks off National Teacher Appreciation Month and to celebrate The California Lottery, which gave $1.5 Billion last year to the state’s public schools, has created the #ThankATeacher campaign. The campaign is designed to encourage the public to take a moment and post a message on social media thanking teachers that made a difference in their lives.

California Lottery’s Back To The Start video with Venus Williams and Ms. Judy Vellegas. Directed by Academy Award nominated filmmaker Lucy Walker. Produced by Digital Creative Agency, Mediabrands Society:

By Nick Childs, CCO of Society Who was in the room saying, ‘Uh, there’s a problem in the script here’? Maybe it started as a looser idea, something where she was just joining a movement. It may have started much more vanilla, or a less terrible idea than it manifested itself into. But this ad

“Snapchat’s success as an ad platform will come down to a highly engaged and unique audience proposition, which it has to grow and protect. As for now, it’s the unrivaled place to find super-engaged audiences under 25-30 years old. But it’s a fickle audience that will move elsewhere if relevance, features and excitement decline on the platform, or if competitors replicate and improve its baseline functionality.

In the past five months, Snapchat has evolved very quickly to improve capabilities and support. They seem to have all the pieces in place with great momentum. But concerns about the value proposition of advertising to their audience could disrupt that.”

IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and targeting across platforms.

“You can’t just push content organically anymore,” said Rob Bernstein, managing director at Society. “You need two bookends: smart targeting and really good messaging. It’s not about taking a 30- or 60-second video and doing a cut-down.”

Leveraging data from across Mediabrands, Society is designed to send more relevant messages to consumers and measure impact across platforms.